New Thing #341: Avid Video For iPad


So many of the editing suites I’ve been in over the years have used Avid to cut the spots and videos I’ve worked on.

So you can imagine that I was a little surprised when they released an iPad app today. And it only cost five bucks; not too shabby if you ask me.

But I had a mixed experience with it.

The editing puts iMovie to shame. It’s simple, makes sense but gives you more control over the timeline and individual components than the neutered software that Apple ships. The interface is smart, but the elements have a decidedly un-Apple appearance to them which put me off a bit too.

And it may be because I’m using an original iPad that’s showing its age, but try as I might I couldn’t get a single title slide to render without crashing the app. I spent more time fiddling with that than it took to edit the entire short video in this post.

Also, this is version 1.0 of the software, so I’ll cut it a little slack. It just amazes me that I could theoretically cut an entire movie laying in bed in my pajamas.

Man, I wish I’d had one of these things when I was a kid.


About dangaede

Creative Director and espresso lover.

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