New Thing #75: The Grid

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Eye Magazine relaunched itself as The Grid today and as far as free city papers go, it’s alright. Actually, it seems better than alright. 

The design is quite nice; minimalist layouts, great photography and a focus on local neighbourhoods makes it feel fresh. It seems less political as well, which is refreshing.

The only thing that bugs me is the name. The Grid just doesn’t have any link to the soul of the city that they’re trying to represent. It’s a cold and lifeless moniker. I’m sure I’ll get used to it, but it feels like a misstep.

That being said, I’ll be picking this one up over Now from now on.

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About dangaede

Creative Director and espresso lover.

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